Hi, I’m Madeleine
Call me a leadership coach, consultant, trainer or wizard.
I’m the person forward-thinking Life Sciences companies, fast-growing Small Enterprises and Industry Associations call to give their leaders fearless confidence to thrive in the world of non-stop disruption.
Through a global network of expert trainers, coaches and consultants to scale to your specific needs, Business4Good holistically unlocks your team’s Super Powers to maximise innovation, collaboration and impact.
Becoming a leader is synonymous with becoming yourself. That’s why all our professional development programmes focus on whole person growth. Contact us now to learn how we can elevate your leaders and teams to success.
4 Keys To Unlock Results
Meetings & Teams: real people, real life, real problems, real solutions
Leadership & Mindset: it’s not what you can do, it’s who you can be
Tailored to your business, your goals, your people and your meeting culture
Facilitation & Ideation
Strategy Sessions to unleash your genius, get clarity, solve problems & reach consensus
The Science & Art of Masterful Meetings
Harness the power of collective intelligence and collaboration to transform your meeting culture and increase results:
- Save up to one month’s salary per employee, per year
- Increase project completion rates by 23%
- Gain an extra 5 hours a week strategic thinking time
- Grow your business
- Get happier, self-governing teams
Dr Bruno Hubesch
“Madeleine leverages the power of one and the value of all”
“Madeleine efficiently leverages the power of one and the value of all so that feeling of trust results where everybody is empowered to contribute their best. This may be due to her easy going but go-getter personality: always an excellent contact with others but with the end result in mind. Very pleasant to work with, she tops it up with a smile which makes her unique.”
Dessa Langevoort, BASF
“We valued the way she moderated and engaged everyone in the debate”
“Madeleine moderated our 150 years celebratory session in Brussels. We valued the way she moderated our high level panel and keynote speakers and engaged everyone in the debate. I also appreciated the pleasant way of working together in creating the program itself.”
Olivier de Matos
“Creates a rapport in a relaxed, engaging and provocative way”
“Madeleine has a natural ability to get the best of a meeting. She creates a rapport with participants, speakers and panellists in a relaxed, engaging and provocative way. Her enthusiasm, energy and ability to keep to time played a part in the success of the ECETOC meetings she facilitated. Madeleine did a very good job as the master of ceremony at recently held ECETOC 40th Anniversary event in Brussels.”
“Ce qui nous a vraiment plus, sont les exercices pratiques sous forme de jeu"
“Nous avons demandé Madeleine d’animer un ‘brainstorm’ sur notre stratégie à 3 à 5 ans car nous avions des difficultés à nous positionner dans le vaste monde de la communication. Chacun a pu s’exprimer sur la vision à court et moyen terme, en terme de forces et de faiblesses. Quel est son rôle ou sein de l’organisation et comment faire pour que chacun puisse contribuer au succès d’une mise en place stratégique ? Ce qui nous a vraiment plus, ce sont les exercices pratiques sous forme de jeu qui permettent à chacun de s’exprimer. Cela permet une identification plus rapide des possibilités et des freins.”
Lighting Europe Brussels
“The training was a mix of brainstorms and processes to improve how we work”
“The question most membership associations face: “Are we getting enough out of our meetings?” Madeleine helped us step out of our routine and think again about what we can do to better plan, run and follow-up meetings. The training was a mix of team brainstorming sessions, processes to improve how we work (all accompanied by fun illustrations and easy-to-remember catchphrases), plus good tips on how to manage meetings. Add to that Madeleine’s warm personality and her professionalism, and we immediately felt at ease and were inspired to change and improve the meeting experience for our members and for ourselves.”
“Meticulous preparations, warm and relaxed moderating style”
“We all know that international meetings can be a huge waste of time and money. Often, however, the engagement of a good facilitator at the outset can make all the difference. Madeleine Laffont is one such facilitator. I can personally recommend her for her meticulous preparations, her warm and relaxed moderating style, and her commitment to getting the most out of a meeting.”
Dr Katia Lacasse
“I was able to speak fluently, even personalising my speech on the spot”
The presentation yesterday was a frank success – and it was largely your coaching and wise recommendations that made the difference.
I was able to speak fluently, even personalising my speech on the spot – thank you so much!
The difference is indeed in the way I prepared the slides (clear, limited number of messages). It allowed me to immediately differentiate from other presenters. In conclusion, I have been approached by several interesting people with whom I’ll follow up.”
“J’y puise l’autonomie qui me manquait dans les situations difficiles“
“Madeleine donne confiance ! En soi, en l’univers, en l’entourage. Je me suis sentie encouragée par sa bienveillance à l’égard de mes difficultés. Loin d’être ‘mièvre’, elle m’a confronté à mes limites avec beaucoup de respect. J’ai trouvé une liberté supplémentaire de croire en moi et en ma façon d’agir. Elle m’a proposé divers exercices qui m’ont permis de développer ma propre boite à outils. J’y puise l’autonomie qui me manquait dans les situations. Au final, j’ai appris à mieux me connaitre et à m’apprécier.“
“Madeleine delivered an excellent training to our team on the effective use of email”
“Madeleine delivered an excellent training course for our team on effective use of email. The preparation was comprehensive and it showed in the training itself. The content was high quality and tailored to our needs. Madeleine also helped our team understand how this related to the wider challenges that the organisation has, as well as the day-to-day relevance to all forms of communication they are involved in.”
Dr B. van Ravenzwaay
“Her unique ability to engage and motivate everyone to contribute their best”
“Madeleine makes the difference between a ‘discussion’ and a creative session in which ideas are generated, that ends with consensus and action plans. Her meticulous planning, use of tools and processes to engage everyone are essential assets for a productive meeting. She has a unique ability to reach out to all participants and to engage and motivate all to contribute their best. She is one of the few personalities that I know who are able to break through the shells of those who feel uncomfortable to contribute, while tuning down the volume of those who appear to dominate a session with humour and caring engagement.”