Turn ambition into results.
For leaders and teams navigating growth, complexity and change.
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Transform overwhelm into flow.
+37%
Better decisions & follow-throughÂ
+27%
Greater problem-solving & initiativeÂ
-51%
Reduced conflict, blame &Â turnover
*Â Findings based on 10+ years of client feedback data.
One leadership consultancy. 4 Services. Built for results.
We're a boutique leadership consultancy that leverages a global network of expert trainers, coaches and consultants to scale to your specific needs. Through executive coaching, leadership training, team synergy, and strategy sessions, we partner with leaders and teams to bring clarity, alignment and sustained performance.
Executive Coaching:
Lead with Impact
Make an impact faster as a confident, strategic decision-maker and team mobiliser.Â
Leadership Training:Â
Amplify Results
Turn subject matter experts into confident leaders who get results without the overwhelm.Â
Team Synergy:Â
Breakthrough barriers
This isn’t team-building. It’s team transformation - so your people unlock their full potential.
Strategy Sessions:Â
Focus, Align & Act
Harness collective intelligence to co-create your vision, priorities and action to steer direction.Â
"Madeleine gives you the perfect tools to help you grow in your leadership role, while staying true to your identity and management style. Through the Management Essentials Program, I learned how to set clear boundaries and reduce my tendency to 'people-please', which has made me more confident and effective. I've improved the way I delegate and give feedback, and I now structure work and set strategies with my team much more efficiently."
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Isabelle Maurizi, Director General, EBCA
"The whole team loved your 'Meeting Mastery' Keynote - comprehensive, practical, and engaging. Some, who've been here for 25+ years, said you were the best speaker they've ever had! A fantastic session. I'd love to work and learn from you again."
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Alexandra Rotureau,
Employee Engagement Specialist, McDonalds Belgium
"At our recent strategic retreat, Madeleine helped us define the vision, mission and values of the association and facilitated the reflection on strategic objectives. She brought a wealth of expertise, a structured approach, and a collaborative spirit that truly made the process seamless and impactful. She demonstrated an exceptional ability to listen deeply, synthesize diverse perspectives, and guide us toward a unified direction."
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Mohamed Mezghani,
UITP Secretary - ESAE President
"By applying Madeleine's "Leading Valuable Virtuals" tips, I was able to get really focussed and get the results I wanted in a recent meeting I chaired. I have no doubt we would have discussed priorities and looped round and round, but not made progress - necessitating another meeting and so-on. Honestly, I think I saved myself (and everyone else in the meeting) months!"
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Amy Peters,
Senior Government Affairs Leader, Johnson & Johnson
How we work.
Diagnose Bottlenecks.
Pinpoint whats slowing you down.
How: 1:1 interviews, group chats or team assessments to surface hidden challenges.
Co-Create Solutions.
Design a framework for your team.
How: Debrief findings, align on priorities, tailor solutions to your budget & timeline
Deliver with flexibility.
Roll-out change without disruption.
How: coaching, training, strategic off-sites, shadowing meetings - adapted to your needs.
Embed New Habits.
Ensure change sticks - no micromanaging.
How: Accountability check-ins + simple tools & frameworks to lock in progress.
About Business4Good.
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Hi, I'm Madeleine,
After earning my medical degree and 20+ years in Life Sciences leadership, I founded Business4Good with a clear mission: to help purpose-driven organisations build exceptional teams that deliver both profit and positive impact.
How? We use human performance science to coach and train leaders and teams in the human dynamics of achievement, focusing on four critical outcomes:
- Strategic Clarity – Aligning teams so everyone moves in the same direction.
- Results-Driven Collaboration – Empowering individual strengths for shared success.
- Impact & Influence – Inspiring trust and mobilizing action.
- Resilience & Agility – Staying grounded yet adaptable in fast-changing environments.
Unapologetically pragmatic and neuroscience-based, we help leaders make clearer decisions, collaborate better, and perform at their sustainable best—because becoming a better leader means becoming your better self.
Who we serve: Purpose-driven boards, executives, and leadership teams ready to turn strategy into action and unlock their organisation’s full potential.
Madeleine de Hauke Founder, Business4Good Two-time TEDx Speaker | Visiting Professor, Antwerp & Hong Kong Universities
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