

ABOUT
Hi, I’m Madeleine
I help people and organisations have great meetings for a thriving business, successful career and happy life.
The quality of our meetings determine our results: under par, they waste precious time and squandered opportunity. Great, they increase productivity, collaboration, innovation, market share and job satisfaction.
I’ll even help you get great meetings with yourself! When’s the last time your inner resistance got the upper hand?




Great Meetings.
Individual Success.
Business4Good is a socially conscious Professional and Personal Development company with a focus on optimising meeting output – including meetings with yourself (when’s the last time you met with your inner resistance?).
4 Pillars to live and work better, happier, deeper:
RESOURCES
Download your free
magic meeting resources
Bring your business, career and life to the next level: get great meetings that deliver real results (including your meetings with yourself).
CLIENTS






















CUSTOMER REVIEWS


Dr Bruno Hubesch
Cefic LRI Programme consultant |
“Everybody is empowered to contribute their best”
“Madeleine has the efficient ability to leverage the power of one and the value of all. An environment of trust results where everybody is empowered to contribute their best. This may be due to her easy-going but go-getter personality: always an excellent contact with others, but with the end result in mind. Not only very pleasant to work with, she tops it up with a smile which makes her unique.”


Dessa Langevoort, BASF
|
“Moderated and engaged everyone in the debate”
“Madeleine moderated our 150 years celebratory session in Brussels. We valued the way she moderated our high level panel and keynote speakers and engaged everyone in the debate. I also appreciated the pleasant way of working together in creating the program itself.”


Hicseles, Bruxelles
|
“Cela nous a permis de demander du feedback à nos clients sous forme de mini enquête online et de nous donner du feedback inter-équipe en maximisant les moyens de chacun”
“Nous avons suivi la formation ‘Feedback is a Gift’ avec Madeleine. Avant la formation, on se demandait : Comment donner un feed-back constructif à son équipe, en particulier ou en groupe ? Comment l’équipe peut-elle donner son feed-back au « leader »? Nous avons appris qu’un feedback est un cadeau, dans la mesure où il est donné de façon bienveillante et détaillée, structuré dans le temps. Cela nous a permis de demander du feed-back à nos clients sous forme de mini enquête online et de nous donner du feed-back inter-équipe en maximisant les moyens de chacun (en misant sur le potentiel). Nous avons aimé l’explication théorique sous forme de dessins ludiques, suivie d’exercices pratiques très concrets.”


Olivier de Matos
Secretary General, ECETOC |
“Creates a rapport with participants, speakers and panellists in a relaxed, engaging and provocative way”
“Madeleine has a natural ability to get the best of a meeting. She creates a rapport with participants, speakers and panellists in a relaxed, engaging and provocative way. Her enthusiasm, energy and ability to keep to time played a part in the success of the ECETOC meetings she facilitated. Madeleine did a very good job as the master of ceremony at recently held ECETOC 40th Anniversary event in Brussels.”


Hicseles, Bruxelles
|
“Ce qui nous a vraiment plus, sont les exercices pratiques sous forme de jeu qui permettent à chacun de s’exprimer et une identification plus rapide des possibilités et des freins"
“Nous avons demandé Madeleine d’animer un ‘brainstorm’ sur notre stratégie à 3 à 5 ans car nous avions des difficultés à nous positionner dans le vaste monde de la communication. Chacun a pu s’exprimer sur la vision à court et moyen terme, en terme de forces et de faiblesses. Quel est son rôle ou sein de l’organisation et comment faire pour que chacun puisse contribuer au succès d’une mise en place stratégique ? Ce qui nous a vraiment plus, ce sont les exercices pratiques sous forme de jeu qui permettent à chacun de s’exprimer. Cela permet une identification plus rapide des possibilités et des freins.”


Lighting Europe Brussels
|
“The training was a mix of team brainstorming sessions and processes to improve how we work”
“The question most membership associations face: “Are we getting enough out of our meetings? How can we improve?” Madeleine helped us step out of our routine and think again about what we can do to better plan, run and follow-up meetings. The training was a mix of team brainstorming sessions, processes to improve how we work (all accompanied by fun illustrations and easy-to-remember catchphrases), plus good tips on how to manage meetings. Add to that Madeleine’s warm personality and her professionalism, and we immediately felt at ease and were inspired to change and improve the meeting experience for our members and for ourselves.”


Paul Hohnen
Sustainability Strategies Amsterdam |
“Meticulous preparations, warm and relaxed moderating style”
“We all know that international meetings can be a huge waste of time and money. Often, however, the engagement of a good facilitator at the outset can make all the difference. Madeleine Laffont is one such facilitator. I can personally recommend her for her meticulous preparations, her warm and relaxed moderating style, and her commitment to getting the most out of a meeting.”


Dr Katia Lacasse
European Copper Institute |
“I was able to speak fluently, even personalising my speech on the spot”
“Dear Madeleine,
The presentation yesterday was a frank success – and it was largely your coaching and wise recommendations that made the difference.
I was able to speak fluently, even personalising my speech on the spot – thank you so much!
The difference is indeed in the way I prepared the slides (clear, limited number of messages). It allowed me to immediately differentiate from other presenters. In conclusion, I have been approached by several interesting people with whom I’ll follow up.”


Frederique Bruxelles
|
“J’y puise l’autonomie qui me manquait dans les situations difficiles“
“Madeleine donne confiance ! En soi, en l’univers, en l’entourage. Je me suis sentie encouragée par sa bienveillance à l’égard de mes difficultés. Loin d’être ‘mièvre’, elle m’a confronté à mes limites avec beaucoup de respect. J’ai trouvé une liberté supplémentaire de croire en moi et en ma façon d’agir. Elle m’a proposé divers exercices qui m’ont permis de développer ma propre boite à outils. J’y puise l’autonomie qui me manquait dans les situations. Au final, j’ai appris à mieux me connaitre et à m’apprécier.“


Glenn Vaughan
Chief Executive British Chamber of Commerce |
“The content was high quality and tailored to our needs”
“Madeleine delivered an excellent training course for our team on effective use of email. The preparation was comprehensive and it showed in the training itself. The content was high quality and tailored to our needs. Madeleine also helped our team understand how this related to the wider challenges that the organisation has, as well as the day-to-day relevance to all forms of communication they are involved in.”